JCDecaux launches first Bluetooth campaign at airports

JCDecaux launches first Bluetooth campaign around its airport network. It will run a campaign on digital screens at Heathrow for health club Rejuve.

JCDecaux is launching the first Bluetooth campaign around its airport network.

The company will be running the campaign around its digital screens at Heathrow for the health club Rejuve. The campaign will run for a month offering a free day’s membership to passengers booking a treatment at the health club.

JCDecaux says more advertisers are due to follow in the coming months, with the offer of Bluetooth exclusivity on the screens. Richard Malton, marketing director of JCDecaux Airport, says the long waiting times at airports make them an ideal environment for Bluetooth campaigns.

He adds: “Passengers have the time and the inclination to interact with ads, particularly when the downloads provide real value.”

It is hoping to attract other advertisers such as hotels or travel guides to run campaigns.

JCDecaux has developed its Bluetooth network across its 37 screens in terminals one and three at Heathrow. The screens are attached to the flight information displays – which research shows the average passenger consults six times while waiting for their flight. Passengers can receive content such as movies, music and other downloads from any part of the departure lounge.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here