Vodafone’s Christmas advertising campaign breaks tomorrow (Wednesday) to support the launch its new Vodafone Family tariff.
The tariff allows four people to make unlimited calls to each other for £5 a month. The scheme will allow member of the group to talk for free for up to an hour, once one member has paid the £5. Groups of six get the same deal for £7.
Vodafone says the new initiative will give parents greater peace of mind because their children will always be able to stay in touch, even if they run out of pre-paid credit.
The new TV ads, created by JWT, are the third from Vodafone to feature the song “Another Girl, Another Planet”.
Director of Vodafone’s consumer business unit Tim Yates says: “Vodafone’s dedication to adapting to customers’ specific needs, while providing the best value, is more evident than ever with this new initiative.”
Vodafone Family can be added to any existing price plan for £5 per month.