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Each week in association with retail and marketing consultancy Pragma, MarketingWeek.co.uk looks at a high-profile UK brand, assessing its performance against a range of criteria and offering suggestions to improve its overall score. Marks for each section are given out of five stars, while the overall rating is given at the end of the review.
Name: Hugh Robertson Company: RPM Job title: Managing Partner What made you want to get into marketing?: Mostly the people and the associated challenges of bringing a brand to life through experiential marketing. How did you get into the i…
Name: Nick Dean Company: Ad Lib – specialist marketing communications recruitment consultancy Job title: Senior Consultant What keeps you busy all day?: It really could be anything from taking job specifications, writing creative job adve…
Has the salmonella crisis earlier this year done permanent damage to Cadbury’s standing in the all-important UK confectionery market? The latest set of Nielsen figures plotting market share suggest that is has. Cadbury, for the first time since it grouped its brands under the Dairy Milk umbrella three years ago, has lost market dominance to […]
WPP Group, the advertising and media company, has reported a 4.6% increase in revenue despite “challenging” conditions throughout the UK and western European markets. The group, which is currently battling to keep the £75m account BSkyB account, reported a 12% increase in revenues for the first nine months of 2006. Its like-for-like revenue is up […]
Hoover has promoted its chief marketer for small domestical appliances, Joe Grech, to the the role of division commercial director for Europe, following a restructure.
Japanese consumer electronics giant Sony has reported a 94% plunge in profits for the second quarter of 2006. The sharp decline is attributed to the cost of recalling potentially faulty PC batteries and developing the new PlayStation 3 games console. The company reported that profits had fallen to ¥1.7bn (£7.6m) for the quarter compared to […]
Primark, New Look, Tesco and George@Asda are responsible for driving growth in the clothing market over the last year, according to new research from Verdict. The report, UK Value Clothing Retailers 2006, says that without the budget retailers, the clothing market would be slipping into “negative territory”. The value sector is now worth £7.8bn, and […]
Youtravel.com, a new travel website, is hoping to rival major online travel brands such as Expedia with a new accommodation service. It launches this weekend. Youtravel, which is backed by Barclays Ventures, will only offer accommodation and has over 2,500 hotels in a variety of destinations including the Mediterranean and Dubai. It is planning to […]
Pigsback.com, the fast-growing permission-based marketing scheme, is to launch its first TV campaign next week to build brand awareness. The nationwide marketing drive follows the recent £2.5m private equity investment in the company from Hotbed, a private investor network. The campaign will include national television, radio and online marketing, using the tagline “you get more […]
Health charities, Sustain and The National Heart Forum, have attacked a “loophole” in Ofcom proposals on food advertising to children that they say will allow brands to continue advertising.
Cadbury has admitted that sales are performing worse than expected, as the chocolate giant continues to struggle to recover from the salmonella debacle this summer. Overall sales are 5% down on last year, with the company blaming unseasonably warm temperatures. However it claims it has been gaining market share from rivals. Cadbury had to recall […]
Coke introduced Diet Coke with Lemon as a permanent addition to its range last year, followed by Diet Coke with Lime. The variants were launched into the Coca-Cola range earlier this year as limited editions. But all of the variants will now be axed to make way for an orange flavoured variant, Diet Coke Citrus […]
Heart 106.2, the Chrysalis-owned station, has triumphed in this quarter’s Rajar results after regaining the top spot in London from EMAP-owned Magic. The station increased its weekly reach from 1.66 million to 1.71 million, adding 50,000 listeners in the quarter ending September 17. It held its 6.1% share. Magic 105.4 reported a dip in share […]