City AM, the London business freesheet, has appointed its first advertising agency to strengthen its “business with personality” positioning. London-based agency Aloha was handed the business without a pitch. The agency has been briefed to increase awareness of the City AM brand and support plans to roll out the paper to other UK cities, including […]
Open University (OU) is seeking an advertising agency as part of a statutory review of its £3m account. The account is held by FCBi and it is not clear if the agency will repitch. The review comes just four months after the distance-learning provider appointed former npower chief marketer David Andrew as marketing director (MW […]
Parcelforce Worldwide has appointed Promodus to its direct marketing roster to handle a project aimed at increasing the company’s customers. Promodus, which specialises in advocacy marketing, has created a campaign for the Royal Mail-owned brand to generate referrals from its most-satisfied business customers. The activity breaks this month and continues into the New Year. Parcelforce […]
Honda is planning to review its digital advertising business ahead of plans to ramp up its digital work next year. The marque, which has won a string of awards for its above-the-line advertising by Wieden & Kennedy (W&K), currently works with Midas. The agency is expected to be invited to repitch. In an exclusive interview […]
BSkyB is understood to have started a review of its 75m ad account and is in talks with WCRS as well as the WPP Group, which is battling to keep hold of the business.
The Glazers tighten their grip on Manchester United
Warburtons, the baker, is seeking a marketing director to replace Roz Cuschieri, the company’s former commercial director. It is looking for a marketer to develop a strategy to support the Lancashire-based company’s growth plans. The role will also include responsibility for advertising and new product development. Cuschieri, recently appointed a non-executive director of Wolverhampton & […]
Barnardo’s, the children’s charity, is to open a new flagship store in London’s Marylebone as it looks to develop a more upmarket approach to selling second-hand clothing and goods. The shop, opening on November 15, will stock celebrity and designer clothing. Barnardo’s has secured the support of various celebrities to support the launch. The charity […]
Nestlé has appointed Tom Wilcock as its new marketing chief following the departure of Aoife Burnell, who left during the summer for personal reasons.
Regulating games that can end in tears
Video games publisher Electronic Arts (EA) has signed a two-year sponsorship deal with Bafta to become headline sponsor of the Children’s Film and TV Awards. EA managing director Keith Ramsdale says the tie-up signals the start of an “evolving relationship” between the organisations and that the new partnership will extend beyond next month’s Children’s Awards […]
Affinity Cards, the UK’s largest pre-pay card provider, has appointed former NTL marketer Peter Wilcock as chief executive. He joins the company this month. He will be tasked with driving growth at the company, formed following the introduction of pre-paid debit cards to the UK last summer. Affinity Cards consumer arm BlueCorner is behind the […]
The Advertising Standards Authority (ASA) has banned a TV ad for Natural Source shower gel after viewers complained that the nude model used in the ad appeared to be under 16-years-old and was shown in a sexually provocative manner. The ad, created by BDH TBWA, opens with a side-on view of a naked girl sitting […]
Apparel and footwear brand Timberland is hunting for a European marketing director. The search has been prompted by Marisa Selfa’s promotion to the position of brand director for Europe, with responsibility for the brand’s development across the continent and a budget of over £10m. The new European marketing director will report directly to her. Selfa, […]
Allianz Cornhill-owned insurance brand Premierline Direct is quadrupling its marketing spend to £8m ahead of “aggressive” expansion plans in the UK. The niche insurer is also reviewing its advertising, with a pitch to be overseen by marketing director Katie Aston. Manchester-based Cipher Direct Marketing is the incumbent on the account. Aston and chief executive Barrie […]