LDA looks for agencies to promote capital’s growth

The London Development Agency (LDA) is seeking agencies to handle projects supporting its marketing strategy.

It is not clear which agencies it currently works with, but the LDA is looking for agencies to pitch across design and creative services; marketing and brand strategy; sponsorship; online/ interactive media; and marketing aimed at London’s diverse communities.

The body, which is part of the Mayor of London’s office, aims to encourage sustainable economic growth in the capital. It recently carried out a review of its brand, with a new identity developed by Enterprise IG, based on work by Corporate Edge.

LDA spokesman Andreas Christophorou says it currently works with “approximately 15 agencies, covering print, design and new media”. In many cases they are small, London-based print companies, which are invited to repitch for the account.

The deadline for agencies to return the pre-qualification questionnaire is December 8, with formal invitations to tender for the contracts due to go out in the first week of January. The process is being led by LDA brand manager Clare Sydney.

The contracts will last for four years and will play an important role in the run-up to London’s hosting of the Olympic Games in 2012. The LDA itself was restructured in September to align itself with the challenges around the hosting of the Games.

The LDA’s work includes marketing and promoting the capital as a place to live, study, visit and do business in.

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