Mother finally scoops Yell business

Yell has handed Mother its 20m directories business following a protracted pitch. It follows reports in Marketing Week last month that Vallance Carruthers Coleman Priest, involved in two-way shoot out with Mother, were out of the running (MW October 5).

Yell has handed Mother its £20m directories business following a protracted pitch. It follows reports in Marketing Week last month that Vallance Carruthers Coleman Priest, involved in two-way shoot out with Mother, were out of the running (MW October 5).

The directories business called the review in April after it parted company with Abbott Mead Vickers.BBDO after 23 years.

AMV claimed its roster client BT had created a conflict of interest.

However, the pitch was thrown into disarray in July when Ann Francke, Yell’s chief marketing officer, left the company (MW July 20). Former head of marketing strategy and communications Catherine Kehoe took up the running of the pitch with Yell chief executive John Condron.

Mother and VCCP have been competing head on for the account since United London, Wieden & Kennedy, Leagas Delaney and Miles Calcraft Briginshaw Duffy were eliminated at an earlier stage.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here