Starcom Mediavest faces COI review of 2m DVLA business

COI Communications is understood to be preparing to review the Driver and Vehicle Licensing Agency’s £2m media planning business, which is handled by Starcom Mediavest.

It is not clear when the review will begin and a brief has yet to be issued. A statement from the COI confirms a review is in its early stages. It says: “The DVLA is reviewing the campaign, though no brief has been issued yet.”

The department also works with DLKW and digital agencies and I-level, which were appointed a year ago to launch a scheme to offer driving licences online. It is not known if they will be affected by the review.

Starcom Mediavest has lost a number of COI accounts over recent years. Earlier this year, Starcom lost the £3.5m media planning and buying account for the Department for Work and Pensions to MindShare. Last year, the agency lost the £70m TV buying work to Carat but subsequently won the £20m radio buying business from OMD.

The agency is still pitching for the Department of Health’s £4m NHS Careers account against Manning Gottlieb OMD, PHD and Experience.

The NHS recruitment business includes brand advertising aimed at encouraging potential recruits to enquire about working in the social care sector, ranging from domiciliary and residential care work, to professional degree-level social work.

The pitch also invited strategic proposals on potential future recruitment into careers in healthcare.

The DoH plans to launch its new campaign in the spring 2007.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here