Visa UK boss takes partnership marketing role

Visa, the card payment brand, has promoted UK managing director Colin Grannell to the new role of executive vice-president of partnership marketing. It is currently seeking a replacement.

Grannell, who has been managing director of Visa UK for seven years, will be responsible for implementing Visa’s sponsorships and partnerships, which include the Olympic Games and Paralympic Games, the FIFA World Cup and the Rugby World Cup.

A Visa spokesman says that Grannell was already involved in Visa’s Olympic sponsorship, and that his involvement increased “significantly” since the successful London 2012 bid to host the event.

Grannell will continue to lead the Visa UK business until a replacement is appointed. His successor will be responsible for developing Visa Europe’s strategy in the UK and Ireland, and building strong relationships with strategic partners. The company’s key aim is to accelerate the migration of personal spending from cash to plastic.

Visa Europe is an independent association of 4,500 member banks operating in 34 countries. Last month, the global credit card network revealed plans to merge its North American and international operations with a view to floating the combined business for £7bn. The European business will not be part of the merged division and will remain owned by its member banks.

Visa snatched the World Cup sponsorship from rival Mastercard in April. The move led Mastercard to begin legal proceedings against FIFA in the US. Mastercard, which had sponsored the World Cup for 16 years, says the move by FIFA was a “blatant and deceitful violation” of a written agreement. A US appeals court is hearing the case.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here