Carbon Trust launches campaign to cut carbon emissions

The Carbon Trust today launches a print and outdoor campaign aimed at encouraging businesses to take action to lower carbon emissions amid growing consumer concerns around climate change.

The £750,000 campaign comprises three billboard and press executions, illustrating how lower carbon emissions can help businesses strengthen their brand value, attract talent and compete more effectively.

The campaign is supported by a new study, which shows that two thirds of UK consumers are more likely to purchase products from a company seen as taking action to tackle climate change. Environmental concerns are also factored into more than 50% of consumer buying decisions for cars, electronic goods, food and drinks.

The campaign coincides with last week’s publication of the Stern Review on the economics of climate change which was commissioned by the Chancellor of the Exchequer in July last year.

Peter Hambly, director of marketing and communications at the Carbon Trust, says the review demonstrates that the business agenda has shifted as companies examine the branding opportunities around a low carbon economy.

In August the Carbon Trust revealed plans to roll out a “kite mark” of carbon efficiency that could be used by companies for their products and services (MW 03 Aug).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here