Carlton Screen Advertising launches push to promote cinema advertising

Carlton Screen Advertising has launching a cross-media marketing campaign to promote cinema advertising.

The campaign highlights the fact that its audiences are fully engaged with the medium, compared to other media. Television, radio or internet advertising can suffer from consumers being distracted and engaging in multi-tasking habits.

The campaign begins today and will run for six weeks, with the tagline “all of the attraction, none of the distraction”. A second phase lasting a further two months will be launched in January.

It will include print, online and direct mail ads, as well as six-sheet and washroom posters in cinemas. It is being aimed at media planners, advertisers and account handlers.

The campaign was developed by creative agency Lowe.

Carlton Screen Advertising sells advertising for over 2,500 screens in the UK and Ireland, including the Odeon, Cineworld and Showcase chains. It has a market share of almost 75%.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here