Ferrero hunts agency for Kinder Bueno after CHI split

Ferrero UK has parted company with Clemmow Hornby Inge (CHI) just a year after appointing the agency to handle the £4m advertising account for Kinder Bueno.

The company is talking to two undisclosed agencies about taking over the business. The pitch is being handled by Agency Assessments and a decision is due in the new year.

The changes do not affect WCRS, which currently handles the UK Ferrero Rocher account but has also worked on the Tic Tac and Kinder Kids business. However, the agency has not been invited to pitch for the account as the confectionery company is keen to build a roster of agencies.

CHI won the Kinder business in November last year as part of a realignment of Ferrero’s brands. It is not clear if the agency produced any work for the brand. The review will not affect Mediaedge:cia, which handles its media planning and buying account.

In June, Ferrero appointed Leagas Delaney to handle the pan-European advertising for the Ferrero Rocher brand. It is understood that the agency develops work for countries that do have a retained agency (MW June 8).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here