Jumbo Games, one of the world’s largest manufacturers of jigsaw puzzles and board games, is making its UK debut with the launch of adult trivia game, Picture This?.
The company has appointed Kent-based agency Nexus/h to handle the launch advertising and media planning and buying.
A campaign will break later this week in women’s weekly press titles such as OK, Closer and Heat and will run during the lead-up to Christmas.
Jumbo Games claims Picture This?, which mixes a trivia quiz style game concept with a visual tasks for participants, offers a contemporary alternative to traditional board games.
It is hoped the launch will make it a key player in the adult board games market. Picture This? will be available from WH Smith, Amazon and Gamleys & Smyths of Ireland.