Müller, the dairy brand, is launching a recruitment drive to find 100 people to star in a brand campaign, which is due to break next year.
The company is looking for people of all ages from its own staff, its suppliers and the wider community. A radio and print advertising drive, created by TBWALondon will launch today (November 7 2006) to find candidates who "lick the lid of life".
Visitors to the muller.co.uk/lidlickers website can nominate themselves or others and upload a photo or video of the person along with a written explanation of why they are suitable. The best entries will be highlighted each week on the site.
The successful candidates will be announced at the end of January and the complete campaign will be launched later in 2007.