Yell falls back on internet advertising as profits slump

Yell.comThe internet is now the only source of advertising revenue growth for Yell as advertisers desert its printed directory.

The directories company revealed that pre-tax profits dropped by 44% from £155.9m to £87.2m for the six months to 30 September. But in the UK, it reported a 3% increase in revenue to £351.6m, which was driven entirely by Yell.com.

It saw its income rise 67% to £42.9m with the number of advertisers up 14.5% to 182,000. There was also a 41% increase in revenue per advertiser, as they paid for higher value products.

Yell also reported that the number of unique users of the website was up by almost 35% in September but the number of searches was only up 16%, which it claims shows that the site is more effective and users make fewer searches.

In contrast, it says the number of print advertisers fell by 3.7% to 235,000 in the UK.

US revenues are also growing with a strong performance by its online operations. Overall it grew by 23% to £455m with online revenues up 69% to $29.7m.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here