…as car industry hits back over CO2 slating

The car industry has hit back at claims that it is one of the main contributors to climate change, saying that drivers are more concerned about the environment than ever before. New figures from the Society of Motor Manufacturers and Traders (SMMT) suggest UK consumers are switching to more fuel-efficient cars, with diesel-powered vehicles accounting for 41% of new registrations in October – the highest diesel percentage this year.

SMMT chief executive Christopher Macgowan says: “Fuel efficiency and increased environmental awareness are now high on customers’ priorities.” The SMMT figures come amid growing concerns about global warming following the publication of the Stern Report.The SMMT’s seventh annual Sustainability Report shows that from 2001 to 2005 average energy use reduced from 6.2 to 3.2 megawatt hours per vehicle. The corresponding CO2 figure per vehicle was down from 1.3 tonnes to 0.6 tonnes and water use almost halved from 6.2m3 to 3.2m3. Macgowan adds: “Environmental issues are high on everyone’s agenda, be it car makers or car buyers. The Sustainability Report clearly shows the motor industry is taking its environmental responsibilities seriously.” Meanwhile, the European Automobile Manufacturers Association is stepping up its campaign to stop the European Union from imposing tough new laws to reduce carbon emissions from all new cars. ACEA says consumers show strong demand for “larger, safer vehicles and disappointing acceptance of extremely fuel-efficient cars that are in line with the CO2 commitment”.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here