Airline boss finds PR a whole new ball game

PR launches are a tough, pressurised business where months of secret preparations and hard work come down to a one-off performance in front of the media.

Just ask Ryanair boss Michael O’Leary, who was at the official unveiling of the airline’s tie-up with online gaming site Jackpotjoy.com last week.

As these exclusive pictures show, he was determined that his contribution would go without a hitch after long minutes spent deep in concentration and struggling with his bingo balls.

Finally, he unveiled his contribution with a grand flourish… OGNIB! Michael O’Leary, the Diary salutes you.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here