EMAP unveils Insight

EMAP Advertising is launching a consumer panel to help identify new trends in media that can be exploited in advertising campaigns and media strategy.

The 10,000-strong panel, which is called The Insight, is made up of people aged between 15 and 45, recruited across a range of EMAP titles including Grazia, Kerrang! and Empire. The research will go live on November 15.

The members of the panel will be sent a monthly e-mail questionnaire about issues including new media, brand trust and the role of media in leisure time. The results will be reported monthly.

EMAP Advertising managing director Marcus Rich, describes The Insight as a "significant business investment designed to improve our insight offering, and the first new initiative to feed directly into EMAP2, our full services marketing communications team."

Advertisers that already work with EMAP will be invited to contribute questions that allow them to collect data on specific campaign creative and strategic plans.

EMAP says it hopes the results will inform campaigns at the development stage rather than just being used to test completed work.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here