New campaign – Sky Sports

Sky Sports is launching an ad campaign to promote its exclusive coverage of the upcoming Ashes cricket tour.

The campaign, which aims to build anticipation in the lead-up to the series between England and Australia, breaks this week with press, TV, outdoor and online executions. The tour coverage commences on Wednesday November 22, encompassing all five Tests, a Twenty20 match and the One-Day International series.

The ads, developed by creative agency Brothers & Sisters, features imagery from England’s victorious Ashes series last year accompanied by the strapline “Here we go again”. Other executions are accompanied by text that plays on the rivalry between the two sides, including “Go Walkabout” and “Pros and Cons”. The media was handled by MediaCom.

Throughout the summer Sky ran a campaign to support its domestic cricket coverage featuring England stars Andrew Flintoff and Matthew Hoggard.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here