News Group Newspapers (NGN), which publishes The Sun and News of the World, is reorganising its advertising sales teams into "multi-platform hubs" that will sell across all print and digital products.
NGN also publishes www.thesun.co.uk and www.newsoftheworld.co.uk and for the first time, ad sales teams that currently focus on individual products within the portfolio will cover all platforms simultaneously.
The move will enable NGN to deliver cross-platform solutions to agencies and customers.
NGN managing director Mike Anderson says: "We have listened to our customers and are responding to their needs. Media director Mark Chippendale and his team have exciting plans to ensure our advertisers can continue to enjoy great value across all platforms of media and we are enjoying re-shaping the market place with those clients."