Pizza Hut is backing the launch of its new Cheesy Bites pizza with an online campaign from Elvis Communications. It is the first time the company has supported a launch with significant online activity.
Elvis has developed an online game called the Cheesy Bites Challenge to raise awareness of the new pizza. Players score points by grabbing bites from a Cheesy Bites pizza with top scorers winning a free pizza.
The launch will also be supported in all UK restaurants with point of sale activity, as well as a Cheesy Bites spinning pizza game.
Last month, Marketing Week revealed that Pizza Hut was to become the first UK brand to launch a channel on social networking site YouTube (MW October 26). The company is using the channel, Top That TV, to promote the Cheesy Bites pizza.