Sea Life Centre hires marketing chief

Merlin Entertainments Group has appointed former Vodafone marketer Lincoln Clarke as marketing director for its pan-European Sea Life Centre network.

Clarke becomes the first Sea Life marketing chief to sit on the board. He was previously marketing director for the Booths Supermarkets chain in the North West.

Clarke set up and managed a 26-strong telesales team at Vodafone, before moving to Australia to help launch the company’s operations. He then returned to the UK to head up Vodafone’s retail marketing operation.

Merlin, which is backed by US venture capitalists Blackstone, also owns and operates the London Dungeon.

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