VTech talks to agencies about 2m media

VTech, which makes educational toys and computer games consoles for young children, is understood to be reviewing its £2m UK media planning and buying business, which is currently held by Starcom MediaVest.

The company has denied that a review is taking place, contradicting the claims of an insider within its marketing department who says that VTech was drawing up a shortlist of media agencies in preparation for a pitch. To add to the confusion, VTech is known to have approached a number of agencies.

A Starcom spokeswoman says VTech has assured the agency that a media review is not underway, but that the company “is looking at its suppliers across the board”.

Any final decision on appointing an agency would be taken by marketing director Katy Chan and managing director Andrew Dickson.

The manufacturer markets the V.Smile Learning System console and the V.Smile Pocket, a handheld version, which are aimed at children aged from three to seven years old.

The V.Smile Baby “infant development system” allows babies and toddlers aged nine to 36 months to learn through interacting with television. The device is tipped to be one of the toy industry’s top 12 selling products this Christmas.

The company launches a number of new products each year and has full distribution through UK retailers.

It uses creative work produced by Bitch Productions, which makes four or five ads for the manufacturer each year. It previously worked with TBWA/London on a global basis. The creative account is not affected by the media review.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here