A new press advertisement for cider brand Magners aims to get readers in the Christmas spirit with LED lights that will twinkle when a page is turned.
The ad, which features a snowy Christmas scene, will build on Magners’ “apple orchard” campaign, which shows the cycle of growing apples and making cider. The press ad has been developed by Emap2 and MPG
The activity is part of a year-long promotional campaign from Magners and Emap2 that launched in April and has included a series of innovative inserts appearing in FHM and Arena.
A one-off insert will be feature in the January issue of Arena, available on sale at the end of November.