20m iShares brief goes to Leo Burnett

The Leo Burnett Group has won the pan-European advertising business for Barclays

Global Investors’ (BGI) flagship iShares product. The account is believed to be

worth up to £20m.

Leo Burnett and Arc Worldwide won the business, which is thought to include advertising and direct marketing, after a final pitch against Ogilvy Group UK.

Incumbent agency Personal did not repitch for the business although it is understood that a number of undisclosed agencies were involved at an earlier stage.

BGI called the review, which was handled by The Haystack Group, earlier this year ahead of a push to strengthen its business in key markets such as the UK,

France and Germany (MW August 31). It is thought to be increasing its marketing spend from £12m to £20m to support the expansion.

The decision to hold a pitch in the UK followed the appointment of Ogilvy & Mather (O&M) to handle BGI’s account in the US.

Ogilvy Group UK gained a place on the Barclays roster in the summer when its Dialogue Marketing Group was appointed to handle the bank’s Wealth Management unit (MW June 1). The account has just been moved into Ogilvy’s new conflict agency Mather Communications.

The Wealth Management unit forms part of the Barclays Capital division, which is also headed by BGI chairman Bob Diamond. BGI claims to be the world’s largest fund manager.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here