Heinz salad cream doyenne steps down


Heinz chief marketer for sauces Clodagh Ward has left the company after more than 14 years. It is not clear whether she has a job to go to.

Ward was category commercial director for sauces and condiments. During her time at the company she oversaw the turnaround of the salad cream brand and launched the "top-down" ketchup bottle. She left at the end of last week.

Her departure comes just four months after the arrival of Suzanne Douglas from Heinz Australia as chief marketing officer. The company says Ward has left to "concentrate on her future career".

Heinz is looking for a replacement, and in the interim the category marketing managers for ketchup, salad cream, HP and Amoy will report to Douglas. It is not thought that Ward’s departure will affect the other category commercial directors – Ben Pearman, who handles beans and pasta meals, Gary Power, who oversees the soups category, and Steve Turner, who handles infant feeding.

Ward’s departure comes ahead of a decision on the company’s £8m advertising review. Heinz is understood to be planning to consolidate its business into one of its roster agencies – Beattie McGuinness Bungay (BMB), WCRS or Leo Burnett – but after Douglas arrived the review was extended to non-roster agencies (MW August 10).

Leo Burnett and WCRS were knocked out of the pitch in September (MW September

7), leaving BMB to pitch against several undisclosed agencies. A result is expected before the end of the month.

Heinz pulled all of its above-the-line advertising last summer after it acquired

HP Foods (MW July 20) and has only invested in limited advertising this year.

In May, Heinz appointed former Procter & Gamble sales director David Woodward as president for UK and Ireland (MW May 11). He replaced Jane Miller, who left the company for personal reasons after a year in the role.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here