Eurostar in 10m advertising pitch

Eurostar%20trainEurostar is reviewing its advertising agency requirements as the company gears up for its move the UK international terminal to London’s St Pancras station.

The account is held by TBWA/London and the agency intends to repitch for the account thought to be worth up to £10m. The pitch will be overseen by head of UK marketing Greg Nugent.

Last year Eurostar reviewed its media business and moved the account to Vizeum from Manning Gottlieb OMD. The media account is not included in the review. Nugent is a former GlaxoSmithKline healthcare marketer and was appointed in February 2004.

It is not yet clear which other agencies intend to pitch but industry sources point to the new agency Hurrell & Dawson as prime candidates, based on the relationship the client shares with former TBWA/London chairman.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here