Global domination falters at marketer’s front door
James Kydd may be riding the wave to the top, without ever having to change jobs, thanks to the fortunes of Virgin Mobile.
Indeed it’s not beyond the realms of possibility that he could find himself overseeing the marketing of pretty much the entire British broadcasting industry before too long.
But although Virgin might be about to lend its name to NTL:Telewest and take over ITV, it seems it is unable to offer its senior marketer a mobile phone that works in his house.
The Diary has learned that James lives in a Virgin Mobile black spot – so perhaps a bid for Vodafone or 3 may be in the offing?