Kitcatt wins Aviva 20 DM task

Norwich Union-owned Aviva has handed Kitcatt Nohr Alexander Shaw its 20m direct marketing account without a pitch. The agency will work on the French-owned company’s motor and niche insurance products…

Aviva%20logoNorwich Union-owned Aviva has handed Kitcatt Nohr Alexander Shaw its £20m direct marketing account without a pitch.

The agency will work on the French-owned company’s motor and niche insurance products.

The business will include direct mail and response advertising across all media. Norwich Union Direct spent £13m on direct mail last year, according to Nielsen Media Research figures. It spent £20m across TV, press and radio.

The agency already holds the Norwich Union Healthcare business, worth £2.5m, following a pitch against Partners Andrews Aldridge and incumbent Bright earlier this year.

The insurance business was previously handled by Fox Murphy, which remains a roster agency. It also works on RAC, which was bought by Aviva last year.

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