Qantas, the Australian airline, has appointed Play to be its lead interactive agency.
Play will work on both tactical and brand campaigns for Qantas, reinforcing the brand’s positioning and promoting its products.
The first work will be to launch a Relax campaign aimed at business travellers. The ads will promote Qantas’ skybeds, its in-flight entertainment system as well as its food and service.
Qantas offers direct flights to Sydney, Melbourne, Hong Kong, Bangkok and Singapore from London.
Play already works with Tourism Australia, alongside other clients such as Ribena, Twinings and Thames Water.