The Bridge scoops GMG Scottish rock task

helen%20dickinson%20GMGGuardian Media Group (GMG) Radio has appointed Scottish agency The Bridge to handle advertising for its new classic rock station, 96.3 Rock Radio.

The Bridge won the account after a four-way pitch against several other, unnamed agencies. The review was overseen by GMG marketing manager Helen Dickinson.

The new station, which was previously known as Q96 FM, will relaunch in January with a reach of 800,000 listeners across Paisley and Renfrewshire. It will target 35- to 64-year-olds and will play a portfolio of classic rock artists such as Led Zeppelin, Simple Minds and The Who.

GMG, which also owns the Real Radio and Smooth FM brands, recently agreed with Ofcom that it could co-house Q96 in its existing Glasgow station, and thus outside the officially designated Q96 broadcast area, provided it developed a local station format.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here