Thomson appoints Krow to 15m account

Travel group Thomson has appointed Krow to handle its 15m advertising account for both the Thomson and Thomsonfly brands. The agency won the business after a five-way pitch that also included incumbent DDB London, Delaney Lund Knox Warren & Partners, JWT and Vallance Carruthers Coleman Priest.

Thomson

Travel group Thomson has appointed Krow to handle its £15m advertising account for both the Thomson and Thomsonfly brands.

The agency won the business after a five-way pitch that also included incumbent DDB London, Delaney Lund Knox Warren & Partners, JWT and Vallance Carruthers Coleman Priest.

DDB London had worked for the TUI-owned company for almost four years.

Thomson marketing director Andrew Rayner says: "Throughout the pitch process Krow demonstrated excellent strategic insight and creative solutions that will help develop the Thomson brand as it moves itself forward from a traditional package holiday company to a full-service travel portal."

The pitch was managed by Agency Assessments International and does not affect the company’s media planning and buying business, which is held by Media Planning Group.

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