Amex consolidates media into Mindshare

American%20ExpressAmerican Express has consolidated the majority of its global media planning and buying business into Mindshare, with Carat losing the £10m account in the UK.

It follows a three-month review, which is believed to have been led by the credit card’s procurement department.

American Express has also moved its Italian and Japanese accounts into the WPP agency without a pitch, meaning Mindshare now holds the bulk of the account globally. It does not hold the account in Asia.

MindShare won the bulk of the American Express business in 1998. The latest review is thought to have been part of a process that began in August when Amex began cutting its roster of non-core European agencies in a move initiated by the procurement department.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here