Network Rail starts pitch for rebranding business

Victoria station

Network Rail is poised to review the advertising business for its 17 stations, including Paddington, Kings Cross and Euston. It is understood that a pitch is due to start at the beginning of December.

A tender invitation through the Official Journal of the European Union (OJEU) is being written. It is the first time the rail operator, which was created in 2002 after it acquired Railtrack, has put its advertising out to pitch.

A Network Rail spokeswoman says: “We are looking for an agency to work with us on reviewing our branding, with a view to changing and improving it.”

She adds that the operator has a number of retained agencies, such as Iris, creating consumer information campaigns regarding safety on and around its track network. The agencies are not thought to be affected by the pitch.

It is thought the decision to put the account out to pitch indicates the operator is planning to refurbish its station concourses and retail outlets. Earlier this week it announced a campaign to urge London commuters to Christmas shop at its stations.

The “Time to Shop” offers include discounts on coffee and food as well as gift items, with more than 200 stores participating across 11 stations.

The rebrand is thought to be part of a £4bn redevelopment and refurbishment project to boost passenger capacity at stations. According to Network Rail, more than 800 million passengers pass through its stations each year.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here