Homechoice sales and marketing director Michael Johnson has been charged with overseeing the development of white label products and syndication following the service’s acquisition by Tiscali.
Johnson, who will have the title Internet Protocol TV director, will be responsible for developing the services across Tiscali and with external brands.
It is hoped that Johnson, a former Abbey and BT marketer, will develop more deals like its partnership with Tesco, which it is currently test-marketing in North London (MW September 7).
The service is powered by the broadband television provider but packaged under the Tesco brand. Subscribers have access to a number of digital channels and “catch up” programming, as well as a range of video-on-demand services such as films and music.
Italian broadband company Tiscali bought Homechoice in August and confirmed it would roll out the service, under the Tiscali brand, in 2007. Currently, Homechoice is only available in London and Stevenage, and it is hoped that the roll-out will convince more brand partners to come on board.