New campaign – Greenpeace

Greenpeace has launched a spoof of animated show South Park as part of a campaign to stop fisherman using deep-sea dragging or “bottom trawling”.

The viral, which is now being rolled out, aims to put pressure on the Canadian Government to stop allowing Spanish fisherman to use the method in its waters. The campaign coincides with talks on sustainable fisheries at the United Nations.

South Park characters Cartman, Kyle, Stan and Kenny, are animated as different sea creatures and launch a broadside at Canada and Spain, with expletives, before a large net scoops “Squiddy” – aka Kenny – off the ocean floor. Prompting the catchphrase: “Oh my God! They killed Squiddy!”Then the group breaks into song, to the tune of the Oscar-nominated “Blame Canada”, bashing Canadian officials for their refusal to support a ban while mocking Spanish fishermen who trawl “because we can”.

Greenpeace says it hopes to raise awareness of the issue among younger people.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here