Reader’s Digest looks for UK spelling quiz sponsors

Reader’s Digest Association, the US magazine publisher, is seeking sponsors for a national spelling competition for children, which will launch in the UK next year.

The National Word Power Challenge is based on a quiz in the Reader’s Digest magazine, which challenges readers to identify word meanings.

The competition has been running in the US since 2003, where it attracts national media attention, with the finals featured live on national TV networks.

Under the scheme, children from 29,000 schools across the UK will be invited to compete.

Last week the magazine’s US parent accepted a $2.4bn (£1.3bn) takeover bid from Ripplewood Holdings.

The magazine has just recorded a $26.7m (£14m) third-quarter loss.

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