Titan Outdoor wins pitch to run Tube station promotions

Titan Outdoor has won the contract to handle promotional concessions across the London Underground network following a competitive pitch.

Titan won the contract after a pitch against two other, unnamed operators. The contract is for an initial two-year period but there is potential to extend for a further two years.

The outdoor company will now develop a "PromoTube" offering in suitable ticket halls across the network of 275 stations. It will allow advertisers to demonstrate their products and brands, carry out sampling campaigns, sign up customers or sponsor stations.

It is expected to mirror Titan’s PromoRail offering, which provides campaigns for clients on more than 300 station concourses around the UK. Advertisers have included Audi, Chelsea FC and Diet Coke.

Titan claims that it now reaches two-thirds of commuters who work in central London every day. Alison Reay, joint managing director, said: "PromoTube will be a natural extension to PromoRail and will mean that we are now a one-stop shop for rail promotions above and below the ground."

Kim Andersen, business development manager for London Underground, said the money generated from the deal would be spent on making improvements to the Underground network.

The contract had been held by Carlson Marketing. Among its recent campaigns was one for Arla Foods’ Lurpak brand, which involved giving a breakfast box of Lurpak butter, jam and a croissant to 200,000 commuters.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here