Wembley sponsorship head quits for start-up

Clive Richards, head of sponsorship for Wembley National Stadium, is leaving the company at the end of the year to launch a new media venture.

His departure comes amid controversy over the construction of the 90,000-seat development. It is not clear if the stadium has started seeking a replacement.

Wembley Stadium marketing and commercial director Jonathan Gregory says that Richards has been “instrumental” in building a sponsorship programme for the stadium over the past three years.

The stadium has brokered founding partnership deals with Microsoft, Umbro and Carlsberg, alongside alliances with Betfred and npower. Gregory adds that the company is close to announcing “further deals” with sponsors.

Richards joined the company in October 2003 from sports marketing and entertainment agency IMG, where he was international vice-president.

Wembley National Stadium – the Football Association (FA) subsidiary that owns and will operate the new stadium – has been embroiled in a six-year saga over the final cost of the venture.

Australian construction firm Multiplex, which signed a fixed price agreement to build the new stadium for £757m in September 2000, later claimed extra costs after the original design specifications were changed.

In October, the FA confirmed it had settled all “outstanding disputes” with Multiplex agreeing to pay additional £36m.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here