London launches recycling push in supermarkets

The Mayor of London is launching a campaign on supermarket baskets to encourage shoppers to recycle more. It launches this week.

The Recycle for London campaign aims to highlight the fact that 75% of products that are in supermarket shopping baskets can be recycled. It will also prompt consumers to use recycling facilities at supermarkets.

It will target 25 million shoppers through Redbus Outdoor’s network in 200 Sainsbury’s, Tesco and Somerfield stores. 

The campaign will tie in with the release of new animated film Flushed Away, which tells the story of animals that live on the Underground and make their homes out of rubbish.

Harry Barlow, the Mayor’s communications advisor, says: “Supermarkets are now taking recycling seriously. By targeting shoppers at the point of purchase, we can ensure that they also get the message that they can do their bit for the environment.”

The campaign has been booked by outdoor operator Kinetic and Mediaedge:cia.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here