Yoghurt brand Onken is understood to have handed its £5m advertising account to Abbott Mead Vickers.BBDO following a four-way pitch.
The pitch, handled by the AAR, also included agencies Delaney Lund Knox Warren & Partners, Vallance Carruthers Coleman Priest and Propaganda. Incumbent South Brand Builders was not involved.
The yoghurt brand, which is owned by German food giant Dr Oetker, kicked off the review last month (MW October 12).
AMV has now been briefed with creating a through-the-line campaign to relaunch the brand in the UK.
Dr Oetker, best known for its flagship Ristoranti pizza brand (pictured), bought the yoghurt manufacturer in 2004. The pitch was overseen by Dr Oetker head of marketing Matthew Wilson. Media, which is handled by OMD group, was not affected by the review.
Dr Oetker appointed Wilson, a former Richmond Ice Cream marketer, as its top UK marketer as part of an expansion of its UK team two years ago (MW December 9, 2004).