LoveFilm poaches Homeserve MD

Andrew%20GroundLoveFilm, the online DVD rental service, has appointed the man behind Sainsbury’s successful link-up with Jamie Oliver as its first UK managing director. Andrew Ground joins from emergency home services provider Homeserve where he was managing director.

Ground (pictured) will be tasked with growing LoveFilm’s UK customer base from its current 350,000 to 1 million and will also be responsible for increasing strategic partnerships with other brands and companies.

LoveFilm operates in the UK, Sweden, Norway, Denmark and Germany. In the UK, it claims to take 20% of all DVD rentals.

Before his stint as managing director of Homeserve, Ground was the company’s marketing director. He joined Homeserve from Sainsbury’s at the end of 2004. He had been Sainsbury’s brand marketing director, health and beauty director and customer marketing director.

Earlier this month, it was announced that Jon Florsheim, BSkyB chief marketing officer and managing director, customer group, had been poached by Homeserve as chief executive of Homeserve GB and an executive director of the parent company (marketingweek.co.uk November 13).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here