Egging on the chicks with music

Christmas is a time when in-store marketing departments bid to outdo each other with dramatic festive displays, and this year visitors to the Harrods Food Hall are in for a special treat.

It might not be very festive, indeed it might be a bit close to the bone for people contemplating picking up a turkey, but a live “hen-cam” is currently beaming images of free range chickens to the discerning clientele.

But these are no ordinary chickens, the pictures come from Clarence Court farm, which was set up to revive traditional British speciality breeds of hen for egg production. And if that’s not enough, the birds may be even more animated than one might expect as the farm has recently installed radios around the pens to give the hens a bit of added stimulation.

The Diary will refrain from making any eggs-cruciating puns on the subject but it is told that the playlist down at the farm includes Crazy Chick by Charlotte Church, Bob Dylan’s Lay Lady Lay as well as tunes from Dixie Chicks, McFly and Jimi Hendrix.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here