HBOS, the financial services group, has appointed Arc Worldwide to its below-the-line roster to handle its retail and promotional marketing business. It is understood to be worth an estimated £2m.
Arc won the account after a pitch against Iris and BD-Ntwk. HBOS previously used a number of undisclosed agencies for retail and promotional marketing.
HBOS called the review, handled by the AAR, in the summer (MW August 10) and was thought to be in talks with up to eight agencies.
Dialogue DLKW and OgilvyOne are also on the company’s below-the-line roster to handle direct marketing but their positions are not thought to be affected by Arc’s appointment. Delaney Lund Knox Warren & Partners and Vizeum handle the bank’s advertising and media planning and buying.
Arc will be reviewing all in-branch communications and will be responsible for in-branch product campaigns and support materials.
The agency’s managing director Mike Spicer says: “Halifax and Bank of Scotland ad campaigns feature real staff and this has helped make them one of the most trusted brands on the high street. Our work will continue to build on that.”
In March, Leo Burnett London merged Triangle with Arc to create a more integrated offering under group chief executive Bruce Haines (MW March 30).
Leo Burnett and Arc were appointed to the £20m business for Barclays Global Investors’ flagship iShares product earlier this month (MW November 16).