AEG Europe is launching its first advertising campaign for The O2, previously the Millennium Dome, to showcase the site as a major music, entertainment and sports destination ahead of its official launch next April.
The print campaign, which has been created by agency Think Farm, will run over the next two weeks across the national press and trade magazines. The media has been bought by ZenithOptimedia.
AEG Europe chief marketing officer Lesley Saville says: “There are so many different facets to the venue and this campaign will help put the sheer breadth of the offering into context.”
The venue includes a 20,000-capacity music arena as the centrepiece of the venue, surrounded by a smaller live music club, 11-screen cinema complex, ice-rink and exhibition space alongside a series of restaurants and bars.
Last month, The O2 confirmed that it had secured Justin Timberlake to perform at the venue in July next year.