Oink! boosts Fantasy Stock Exchange brand

Oink!, the UK’s national business newspaper for children, is launching its online Fantasy Stock Exchange (FSE) as a separate brand and is seeking sponsors to support the brand’s expansion.

The FSE, which was launched earlier this year (MW June 1), allows children to trade “fantasy” shares in the 50 companies that are listed on the exchange. It will have a dedicated site at fantasystockexchange.biz.

Oink! is seeking to attract sponsorship companies, including those listed on the exchange, that are interested in getting involved with the scheme, which aims to educate children on money and business matters.

Sponsors will have their logo on the site next to their listing, a link through to their own website and a link to a page on the FSE which will explain what they do. Sponsors logos will also be included in the Fantasy Stock Exchange segment in the Oink! newspaper.

Existing supporters of FSE include the Financial Times and Hamleys, which both donate prizes for the winning fund managers.

Ernest Henry, editor of Oink! and founder of FSE, says the initiative has been such a success and that it “should be a standalone brand in its own right”.

In a separate move, Oink! is seeking sponsors for dump bins to help boost its distribution following a trial in Hamleys. The bins will be placed in 4,000 primary schools across the country, with a view to being rolled out to more schools.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here