The need for an industry-wide standard of measurement for online advertising grows more pressing as its share of as spend increases, says Nathalie Kilby. The future is bright for online advertising, but it could be even better if only the industry could develop a standard way of measuring its impact. Online adspend in the UK […]
A new in-game advertising network is set to launch, taking advantage of the casual gaming market, which numbers in the tens of millions of player. MochiAds works for games built using Macromedia Flash technology – typically used for smaller, more basic online games. It claims to be the first ad network for casual games. Advertisers […]
Ministry of Sound, the London club, has carried out its first live trial of an end-to-end mobile ticketing purchase. Clubbers at last week’s Ministry of Sounds’ Tuesday night event, Milkshake, were able to buy, receive and redeem a ticket on their mobile phone. The club claims this is the first time an end-to-end transaction such […]
The travel industry is predicted to make significant strides forward with their online services in the coming year, trying to move beyond e-mail marketing and other similarly basic techniques. “We are now seeing several airlines and travel companies using things like desktop applications, customisable [information] feeds and other elements to communicate to customers in real […]
Social networking, the online phenomenon of 2006, is looking to do the same on mobile in 2007. In the past month there’s been a spate of announcements, from online market leader MySpace to smaller mobile specialists like Pitch. Finding it almost impossible to charge users for services, advertising is again the most obvious route to […]
How bad are the problems at Yahoo!? The Web’s largest media company has seen its share price hammered this year and its chief executive Terry Semel has appeared uninspiring. Among the most frequent criticisms of Yahoo! is that it is falling behind Google and News Corp, which have paid top dollar for the next generation […]
The latest winner of the Interactive Advertising Bureau’s Creative Showcase is Grand Union’s Commit campaign for the Energy Saving Trust. The agency developed a microsite and online advertising, which sit at the centre of the trust’s 2006 brand campaign. The aim was to raise awareness of what individuals can do to tackle climate change. The […]
After seeing the fate that has befallen tobacco and fast food marketing, the alcohol industry is anxious to show it can regulate itself, and many firms now run responsible drinking campaigns. But they must convince the cynics they really do want the public to drink less. By Martin Croft
So, yet another week in which ITV has been making, rather than merely reporting on, the news. While the upheaval must be very unsettling for all those working there, they can at least derive one consolation. If three such big media beasts as Sir Richar…
The high-profile defection of the BBC’s chairman to its biggest rival leaves the Corporation ‘incandescent’ as it prepares for a new era
Chucking your staff out of an aeroplane over Northampton may not seem to be the wisest idea ever, but 15 employees from Inferno leapt into thin air with the agency’s full blessing earlier this month. The gang took part in a parachute jump in aid of the through-the-line agency’s nominated charity the Rainbow Trust. The […]
Christmas is a time when in-store marketing departments bid to outdo each other with dramatic festive displays, and this year visitors to the Harrods Food Hall are in for a special treat. It might not be very festive, indeed it might be a bit close to the bone for people contemplating picking up a turkey, […]
As Rod Stewart once sang – some guys get all the breaks. And a glance at the new appointments in Hamleys marketing department certainly seems to prove the point. Firstly, what could be better than scooping a nice new job at Hamleys just before Christmas? Could there be a jollier place to work over the […]
In the Diary’s experience couriers are not necessarily the cheeriest bunch of workers to be found ploughing their furrow in central London – and who can blame these leather-clad knights of the road, given the fact their working lives consist of removing their headgear, extracting signatures from pasty office workers, dodging rabid cabbies and drinking […]
The British Universities Sports Association (BUSA) is seeking sponsors for its flagship multi-sport National Finals championship ahead of its launch in March 2008. BUSA, the governing body of university sport, is seeking a host broadcaster and a headline sponsor for the event, which aims to consolidate 49 separate sports, including athletics, football and windsurfing, into […]