Richmond Foods’ premium low-fat ice-cream brand Skinny Cow is rolling out a new-year campaign that bucks the trend for diets, detoxing and healthy living by encouraging consumers to indulge.
Match Day Media, the in-stadium television company, is extending its network into music after signing a three-year deal with the Manchester Evening News Arena. It will launch in January.
Virgin Megastores, part of the Virgin Retail division, is ramping up its marketing department in a bid to boost its position on the high street.
Train operator GNER and tourism body EnjoyEngland are launching a joint advertising campaign to promote famous landmarks along GNER’s East Coast Main Line. A television campaign, which will break in the first week of January, will feature landmarks in London, Newcastle, York and Leeds and will promote things to do in the cities. GNER is […]
The food industry and the Food Standards Agency (FSA)will go head to head next month as both launch major advertising campaigns to support food labelling schemes. It is understood that the FSA is planning to launch a TV campaign explaining the traffic light system of food labelling, which uses red, amber or green depending on […]
Regional newspapers are adapting to the digital age by offering their readers news when, where and how they want it, and it’s paying off, says Lynne Anderson.
Kettle Chips, the premium crisp brand, is boosting its health credentials with the launch of a new lentil and potato-based snacks. Kettle Lentil and Potato Curls are currently being trialled in Sainsbury’s.
Lowe has pulled out of the pitch for the 10m Eurostar advertising account to concentrate on the new business it has already won and existing clients.
Lowe London is tipped to win Chevrolet’s 5m UK advertising business after a three-way pitch. Lowe, which also handles fellow General Motors marques Saab and Vauxhall in the UK, is thought to have beaten Leo Burnett and Luton agency Butterfield Morris Bushell to win the account…
Each week in association with retail and marketing consultancy Pragma, MarketingWeek.co.uk looks at a high-profile UK brand, assessing its performance against a range of criteria and offering suggestions to improve its overall score. Marks for each section are given out of five stars, while the overall rating is given at the end of the review.
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Cannons, the UK health and fitness club operator, is embarking on its first mass-market advertising push for the brand. It is rolling out a national press and poster advertising campaign aimed at boosting its membership base. The company has invested over £1m in the campaign, which breaks on January 2, marking a move away from […]