Yell revamps offering

Yell.com%20logo

UK search engine Yell.com has revamped its Web offering, introducing a raft of major developments in its mapping, search and site-content capabilities as part of an extensive redesign.

The changes are part of a broader strategy to transform the business from an online listing service into a destination for extensive information on products, shops and services across the UK.

The new site offers enhanced mapping services that allow users to plot local information onto any chosen location in the UK, alongside new "intuitive" search technology which lets users search by product, service or brand to pinpoint businesses more easily.

Yell.com president Eddie Cheng says: "These new enhancements are part of our programme of continuous development to combine richer content and intelligent search, meeting the growing expectations of internet users."

In November, Yell handed its £20m advertising account to Mother following a protracted pitch process triggered in April, following a split with its long-standing agency Abbott Mead Vickers.BBDO.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here