The Random House Group, the publishing company, has appointed London-based pd3 to the roster for its Century Heinemann & Arrow (CHA) division, which publishes best-selling authors such as John Grisham and Sebastian Faulks.
The Agency will be responsible for developing advertising strategies for a range of title releases as well as helping to develop their brands. Pd3 will also offer creative consultancy and advise brands on how to develop experiential channels effectively.
Last week, Random House also appointed sales promotions agency Cocktail Marketing to handle partnership promotions for selected titles across the CHA division.
PD3, which was founded eight years ago, works with clients including The Guardian, dorectory service 118 118 and Reebok on ambient and brand experience campaigns.