Cosmetics giant Coty has signed a global licensing deal with US singer and designer Gwen Stefani to launch a range of branded fragrances under Stefani’s Love Angel Music Baby (L.A.M.B) brand.
The range will be launched in the US and UK markets later next year. L.A.M.B was launched by Stefani in 2003 as a range of women’s apparel and accessories. The new partnership marks its first launch into the fragrance and beauty category.
The Reckitt Benckiser-owned beauty company has a portfolio of over 40 designer and celebrity lines including Jennifer Lopez, Sarah Jessica Parker and David and Victoria Beckham.
Earlier this year Coty, which also owns Rimmel and the Calvin Klein cosmetics range, announced that it had signed a fragrance licensing deal with Kylie Minogue.